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Marketing management / Russell S. Winer, Ravi Dhar.
Tipo de material:
TextoIdioma: Inglés Detalles de publicación: Boston : Prentice Hall, c2011.Edición: 4 edDescripción: xxi, 506 p. : il., etcISBN: - 9780136074892 (hbk.)
- 0136074898 (hbk.)
- 9780136074625
- 0136074626
- 658.8 W767 22 ed.
- HF5415.13 W5476 2011
Contenidos:
Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets.
| Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Info Vol | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|---|
Préstamo externo (6 días)
|
Sub-Biblioteca Miami | Sub-Biblioteca Miami | General | 658.8 W767 (Navegar estantería(Abre debajo)) | Ej.1 | Disponible | 60101000001043518 | |||
|
Préstamo externo (6 días)
|
Sub-Biblioteca Miami | Sub-Biblioteca Miami | General | 658.8 W767 (Navegar estantería(Abre debajo)) | Ej.2 | Disponible | 60101000002043519 | |||
|
Préstamo externo (6 días)
|
Sub-Biblioteca Miami | Sub-Biblioteca Miami | General | 658.8 W767 (Navegar estantería(Abre debajo)) | Ej.3 | Disponible | 60101000003042561 |
Total de reservas: 0
Includes bibliographical references (p. 462-479) and indexes.
Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets.
Bibliographic resource of the General Collection : Available in Miami Sub-Library : United States.
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