Mm / : what's inside: an innovative approach to teaching & learning marketing management student tested, faculty approved / Dawn R. Iacobucci, Dennis J. Sweeney, Thomas A. Williams.
Tipo de material:
TextoIdioma: Inglés Detalles de publicación: Mason, OH : Cengage South-Western, 2010.Descripción: 230 p. : il., fotos a color., etcISBN: - 0324359772
- 0324651813
- 658.83 I115 22 ed.
| Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Info Vol | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems | |
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Préstamo externo (6 días)
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Sub-Biblioteca Miami | Sub-Biblioteca Miami | General | 658.83 I115 (Navegar estantería(Abre debajo)) | Ej.1 | Disponible | 60101000001038321 |
Incluye referencias bibliográficas, índice, etc.
Pte. 1. Marketing strategy -- Cap. 1. What is marketing? -- 2. Marketing segmentation -- 3. Targeting -- 4. Positioning -- Pte. 2. Product positioning -- Cap. 5. Products - Goods and services -- 6. Brands -- 7. New products -- Pte. 3. Positioning via price, place, and promotion -- Cap. 8. Pricing -- 9. Channels of distribution and business marketing networks and logistics -- 10. Integrated marketing communications: the advertising message -- 11. Advertising media and integrated marketing communications -- Pte. 4. Positioning, assessment through the customer lens -- Cap. 12. Customer evaluations -- 13. Marketing research tools -- Pte. 5. Capstone -- Cap. 14. Marketing strategy -- 15. Marketing plans.
Bibliographic resource of the General Collection : Available in Miami Sub-Library : United States.
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