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Laudon, Kenneth C. 1944-

E-commerce : business - technology - society / Kenneth C. Laudon, Carol Guercio Traver. - 6 ed. - Upper Saddle River, N.J. : Pearson, 2010. - 872 p. : il., grafs., tablas, fot. byn., ete.

Incluye bibliografía, índice, etc.

Cap. 1. The revolution is just beginning -- 2. E-commerce business models and concepts -- 3. The internet and world wide web: E-commerce infrastructure -- 4. Building an E-commerce web site -- 5. Online security and payment systems -- 6. E-commerce marketing concepts -- 7. E-commerce marketing communications -- 8. Ethical, social, and political issues in E-commerce -- 9. Online retailing and services -- 10. Online content and media -- 11. Social networks, auctions, and portals -- 12. B2B E-commerce: supply chain management and collaborative commerce.


Disponible en la Colección General.

ISBN: 9780136100577 (pasta dura) 0136100570 (pasta dura)

Subjects--Uniform Titles:
Comercio Electrónico--Mercadeo
Comercio Electronico--Tecnología de la Información
Comercio Electronico--Economía

Subjects--Topical Terms:
Electronic Commerce
Internet Marketing
Information Technology

Dewey Class. No.: 338.470 / L372a