Strategic management :
Dess, Gregory G.
Strategic management : text and cases / Gregory G. Dess...[et at]. - 5 ed. - New York : McGraw Hill, 2010. - 895 p. : il., grafs., diagrs., fot. col., tablas, mapas, etc.
Incluye referencias bibliográficas, índice, etc.
Strategic analysis -- Strategic management: Creating copetitive advantages -- Analyzing the external environment of the firm -- Asessing the internal environment of the firm -- Recognizing a firm's intellectual assets: Moving beyond a firm's tangible resources -- Stategic formulation -- Business-level strategy: Creating and sustaining competitive advantages -- Corporate-level strategy: Creating value through diversification -- International strategy: Creating value in global markets -- Entrepeneurial stretegy and competitive dynamics -- Strategic implementation -- Strategic control and corporate governance -- Creating effective organizational designs -- Strategics leadership: Creating a learning organization and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Analyzing strategic management cases -- Cases. Pte. 1. Cap. 1. 2. 3. 4. Pte. 2. Cap. 5. 6. 7. 8. Pte. 3. Cap. 9. 10. 11. 12. Pte. 4.
Disponible en la Colección General.
9780073530413 (pasta dura) 0073530417 (pasta dura)
Planificación Estratégica
Strategic Planning
658.4012 / D475
Strategic management : text and cases / Gregory G. Dess...[et at]. - 5 ed. - New York : McGraw Hill, 2010. - 895 p. : il., grafs., diagrs., fot. col., tablas, mapas, etc.
Incluye referencias bibliográficas, índice, etc.
Strategic analysis -- Strategic management: Creating copetitive advantages -- Analyzing the external environment of the firm -- Asessing the internal environment of the firm -- Recognizing a firm's intellectual assets: Moving beyond a firm's tangible resources -- Stategic formulation -- Business-level strategy: Creating and sustaining competitive advantages -- Corporate-level strategy: Creating value through diversification -- International strategy: Creating value in global markets -- Entrepeneurial stretegy and competitive dynamics -- Strategic implementation -- Strategic control and corporate governance -- Creating effective organizational designs -- Strategics leadership: Creating a learning organization and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Analyzing strategic management cases -- Cases. Pte. 1. Cap. 1. 2. 3. 4. Pte. 2. Cap. 5. 6. 7. 8. Pte. 3. Cap. 9. 10. 11. 12. Pte. 4.
Disponible en la Colección General.
9780073530413 (pasta dura) 0073530417 (pasta dura)
Planificación Estratégica
Strategic Planning
658.4012 / D475