Smart pricing :
Raju, Jagmohan
Smart pricing : how google, priceline, and leading businesses use pricing innovation for profitability / Jagmohan Raju, Z. John Zhang. - 2 ed. - Upper saddle River, N.J. : Pearson, 2010. - 212 p. : il., grafs, diagrs., etc.
Incluye referencias bibliográficas, índice, etc.
Cap. 1. "Pay as you wish" pricing -- 2. Why the best things in life are free -- 3. The art of price wars -- 4. Thinking small -- 5. The automatic markdown -- 6. Name your own price -- 7. Subscribe and save: Pricing for marketing profitability -- 8. The snob premium -- 9. Pay if it works -- 10. Conclusion.
Disponible en la Colección General.
9780131494183 (pasta dura) 013149418X (pasta dura)
Pricing
Fijación de Precios
Precios--Rentabilidad
658.816 / R161
Smart pricing : how google, priceline, and leading businesses use pricing innovation for profitability / Jagmohan Raju, Z. John Zhang. - 2 ed. - Upper saddle River, N.J. : Pearson, 2010. - 212 p. : il., grafs, diagrs., etc.
Incluye referencias bibliográficas, índice, etc.
Cap. 1. "Pay as you wish" pricing -- 2. Why the best things in life are free -- 3. The art of price wars -- 4. Thinking small -- 5. The automatic markdown -- 6. Name your own price -- 7. Subscribe and save: Pricing for marketing profitability -- 8. The snob premium -- 9. Pay if it works -- 10. Conclusion.
Disponible en la Colección General.
9780131494183 (pasta dura) 013149418X (pasta dura)
Pricing
Fijación de Precios
Precios--Rentabilidad
658.816 / R161